The Value Multiplier: Why Retention Beats Acquisition in a Capital-Starved Market

Expensive capital has changed the rules. Here’s how CX leaders can use retention to deliver measurable value and drive growth.

How Customer Advisory Boards Supercharge Account-Based Marketing in 2025

ABM thrives when paired with customer advisory boards. Here’s how CABs sharpen targeting, boost ROI and turn customers into advocates.

AI Customer Support Explained: Benefits, Use Cases and Pitfalls to Avoid

Explore the real gains, common risks and leading tools reshaping customer service in 2025.

What Is a Contact Center? Types, Software & KPIs for 2025

From AI copilots to omnichannel routing, here’s how modern contact centers deliver faster, easier, more human support.

Discipline Over Disruption: The Secret Antidote to Marketing Waste

Over 15,000 martech tools exist. The best CMOs know most aren’t worth the cost.

Big Apple and Big AI: Marketing Takeaways From Optimizely Opticon25

AI moved from hype to orchestration in New York, with Optimizely showing how agentic tools reshape personalization, search and the marketer experience.

Why B2B Tech Deals Really Stall — And What Marketers Can Do About It

The biggest competitor in B2B tech sales isn’t another vendor, it’s buyer confusion that stalls decisions and kills momentum.